Brand Identity

Brand Identity

The blueprint to your business

You wouldn’t build a skyscraper without a blueprint, so don’t build your company without a brand. An organization’s brand identity encompasses their values, goals, emotions, and culture. It is the foundation on which your company interacts with the world.

Consistency across every touch point is key. No matter how, when or where an audience experiences a brand, they should always be experiencing the same underlying traits. From digital to print, internal emails to nationwide campaigns, utilizing your brand is one of the easiest ways to differentiate yourself in order to attract a new audience. 
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Brand identity design

Developing your blueprint

Time, attention to detail, expertise and creativity are essential in developing your blueprint. We work closely with you to curate your brand identity by taking the time to learn, understand and research trends in your industry.
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Discovery

The first step to a successful brand identity is knowing who you are, who your competitors are and what your goals are - present and future. Our team will get to know your company's strengths and weaknesses to create a strategy that will help your brand live long and prosper.

Concept

Your brand's concept consists of the core of what your brand is about and how it makes your audience feel when they experience your brand.

Messaging

  • Tagline
  • Mission statement
  • Tone of voice
  • Launce strategy

Copy

While an image (or video) is worth a thousand words, it's important to have those words hashed out as well - whether it's in the spotlight on it's own or working hand in hand with your visual assets.

Visual Identity

  • Logos
  • UI libraries
  • Marketing collateral
  • Branded content
  • Video production
  • Photography
  • Web design/development
LOGO ANIMATION

Want to make your brand pop?

Let's get moving

Let’s Get in Touch

Feeling excited and inspired? Give us a ring, we’ll help you find your groove.

1-587-293-2033
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@BourdonCreative